01Authenticity

Leveraging your unique personality to build your authority and create powerful marketing allows you to be 100% authentic – and what feels better than that? Chances are that you became a coach, because you wanted to create transformations for your clients. You wanted to live YOUR purpose, YOUR mission, and YOUR true potential, using YOUR unique gifts and qualities. And learning how to transcend beyond the same old 5-step marketing tactics will enable you to do exactly that: Stay true to who you are whilst building your impactful coaching empire.

Richard Branson is a world-famous billionaire because he authentically executed the ideas that felt were exciting and innovative to him – regardless of what everybody else was doing in his industry. From the Virgin check-in areas to the fact that they have in-flight massages and bars on their planes, they do everything differently. They do it THEIR way.

02Integrity

Ever heard the saying “you have to sell your soul” to achieve something? Well, this is exactly what you WON’T have to do when you discover how to build personality-authority and stop following to the douchey marketing rules that feel sketchy to you. You’ll be able to be absolutely true to yourself, market your coaching business with ease and integrity and in a way that attracts the perfect clients for you.

I’ve always admired Ellen DeGeneres for this. Despite the fact that she represents something that a lot of people are not comfortable with, she is honest, open and expresses herself with an inspiring amount of integrity…. And the result? Millions of people love her, follow her and thank her for that. And yes, they buy from her too.

03Memorability

Richard Branson is the founder of Virgin… But he’s also an interesting personality! Did you know that he owns a private island called Necker Island? That he (almost) flew a hot air balloon around the world and climbed Mont Blanc? That Virgin originally included about 400 businesses, many of which failed? And that Branson is a courageous adventurer with the dream to make space travel available to the public with Virgin Galactic?

Ibet you knew at least 2 out of those 5 facts. Which only proves my point: When you allow yourself to leverage your personality and show the world who you truly are (including “flaws” and “failures”) you become absolutely memorable.There’re millions of “me-too” experts and teachers out there who desperately try to imitate other industry leaders and wonder why “their strategy” doesn’t work for them. You’re not going to be one of them. Because when you discover how to leverage your uniqueness and build on it with Personality Positioning Architecture, you will automatically stand out from the crowd – naturally and effortlessly. And I promise you won’t have to ride a hot air balloon to get there 🙂

04True Connection

People connect with people, rather than products, websites, or sales funnels…. And especially with people they can relate to – because they show you who they really are. But most marketers these days are only focused on conversions, treating their people like numbers on a spreadsheet. What if you had the power to change that? What if you could shift from harsh conversions to kind conversations? What if you could connect, convince and sell on a human, personal level? I’ll tell you what will happen (because I’ve experienced it myself and I’ve seen it happen with hundreds of my clients): You will feel better, you will have more fun and joy in doing what you do AND your conversion rates will go up as a result of that. If you’re able to establish a connection with your audience by being who you truly are, they will be able to get to know you and you will become their friend. And who do you think they would seek out for help and solutions when they need a coach? A stranger? A big company with a pretty logo? Or a trusted friend who they have a personal connection with? (Hint: It’s the latter!)

05Consistency

Everyone and their mom can google “how to set up a landing page” and make a few sales online these days. But that’s not what you’re here for. You’re here because you want a coaching business that consistently grows over decades, you want sustainable success and you want to impact the world – long-term… and not just for a couple months. Transcending beyond the “regular” (read: douchey and old-school) marketing tactics, breaking the rules and being authentic, memorable and true to who you are in your marketing is exactly what people like Richard Branson or Ellen DeGeneres have been doing for decades. And it’s the crucial element that will consistently allow you to build true authority and an iconic brand your people identify with, too, for months, years and decades to come

Most marketing experts are only focused on conversions…. and that’s exactly what they will tell you to focus on too.

And sure – using a red button instead of a blue one will up your conversion rates by a few percent. Optimizing your landing pages and email marketing will boost your numbers without a doubt.

But when you focus only on conversion instead of conversation, you’re cutting your own flesh…. if you’re planning on being in business for more than just the next 3 months.

And you don’t want to be just another coach…

You want to be the most transformative experience in your clients’ lives!
You want to be visible, memorable and make an impact that lasts.
And you want to do all of this whilst staying 100% true to who you are.

And this is exactly why I created Beyond for you. So that we can go deeper together, use the marketing principles that get extraordinary results without ever sacrificing your values, beliefs and true nature.

Beyond takes you beyond the surface level and to a level where you get congruent answers to questions like:

• What is the conversation that you want to have with your clients?
• How do you want your clients to experience you and your brand?
• What makes people fall in love with you and your brand?
• What makes people become raving fans and think of you first when they think of your field of expertise?

And much more….

Businesses that leverage Personality Positioning Architecture to focus on connection and truly understanding the human psychology behind it are the ones that last in the industry… and not just for a few months, but for decades and decades to come.

“What is Personality Positioning Architecture, really?” you might wonder.

It’s a new and innovative approach to marketing that allows you to leverage on your personality and position yourself as an undisputed authority in your field of expertise as a coach. Like an architect, you’ll learn how to construct and build a marketing system that allows you to create stellar results without neglecting your personality and who you truly are.

In building multiple 6- and 7-figure businesses for myself and my clients I’ve found that there are 3 core elements you need to focus on to grow your coaching practice beyond the limits of regular marketing tactics:

The 3 Core Elements of Personality Positioning Architecture

So simply put, there are only 3 things you need to master if you want to create and authentic, memorable business using Personality Positioning Architecture:

1. Understanding the market
2. Understanding your clients
3. Understanding yourself

See, most marketing courses teach you about the market and maybe a little bit about your clients.

But if you want to become a truly memorable coach who stands out and who creates a lasting impression on your clients…

If you plan on creating long-term success over decades and not end up as one of the “me-too” coaches who maybe convert for a couple months but never truly connect with their prospects…

You need to be able to master all 3 elements.

And when you do? You are guaranteed to have a disproportionate advantage in your industry!

That’s exactly what you get when you join me for Beyond….

What Will Beyond Do For You And Your Business?

Beyond is not your next superficial “how-to guide” that teaches you the regular, pushy 5-step marketing plan that makes you feel like a used car salesman from the 90s….

Beyond takes you deep into the DNA of your brand, and your marketing, and demonstrates how to create a differentiated personality for yourself and your coaching practice – long-term.

In Beyond, you’ll discover how to understand and leverage profound human psychology, how to go deep within yourself and explore your personality, your brand, and your gifts in a whole new dimension – by using Personality Positioning Architecture.

And you get my best and proven marketing tactics, systems, and step-by-step processes as a Bonus to this in-depth psychological training in marketing.

Just imagine how incredibly good it will feel when you finally….

• have the power to create conversions through conversations because you understand how human dynamics work so that you can sustain your success and growth long-term (instead of being one of those people that nobody would miss or even notice if they disappeared overnight)

• are able to be 100% you and your “flaws” and “failures” are not something to be ashamed of…. but actually something you can leverage to make people love you for who you are and connect with you on a much deeper level

• have a brand personality and coaching business that is in alignment with who you are, your natural gifts, strengths, and talents so that you can effectivelymarket your business in a way that feels good and true to you (instead of feeling like a little piece of you dies or you have to sell your soul to make money)

• get your sales, revenue, and levels of abundance increasing steadily and rapidly without you having to sacrifice your core values, beliefs, or your nature simply because you have the strategies that allow you to build an authority based on who you truly are

• have a message and marketing communication in place that’s authentic, effortlessly stands out from the crowd, and is memorable to your ideal clients because it truly connects to who they are and builds meaningful relationships

• are able to establish a true bond with your prospects, create a profoundly transformative experience for your clients and transcend beyond what they think is possible… so that they keep coming back to you for more

And much, much more!

I can’t wait to take you on this journey to transcend beyond the lame, douchey marketing tactics that make you feel like you’re “selling out” and to a deeper level of understanding, connection, and transformative business growth – when you join me for Beyond.